JANUARY 2020 – According to a report by Goldman Sachs, the eSports market is poised to reach a value of $3 billion dollars by 2022 with an estimated monthly viewership of nearly 300 million people.1 With prizes earning players thousands, sometimes hundreds of thousands of dollars per game, it is essential to be focused not only during game play, but also during cognitive training. This need is one the market is looking to fill swiftly in response to the mental and emotional challenges of game play.
Increasingly, eSports gamers are seeking out healthy ways to maintain focus and mental clarity without jitters or other negative side effects to reach peak performance and remain calm under pressure. In fact, many teams employ trainers and strategists to help support a player’s goals for optimized mental vitality.2 With the uptick in eSports players turning to natural and healthy alternatives for cognitive support, Bacopa monnieri extract—Bacognize®—offers multiple benefits to support focus, memory, and overall mood for improving game play.
“Bacognize®, our proprietary Bacopa monnieri extract, offers an exciting range of potential health benefits including cognitive acuity, focus without stimulating side effects, and working memory. We’re really proud to offer a natural, clean label extract that is non-GMO project verified, certified Glyphosate Residue Free, and has a long history of safety and traditional use,” said Leisha Jenkins, Marketing Associate at Verdure Sciences. Jenkins went on to explain, “With large-scale events like the 2020 Olympic-sanctioned eSports tournament in Tokyo, people are starting to pay attention to how testing protocols and anti-doping regulations might apply to eSports. As a clean label solution with full traceability that adheres to third party testing standards, Bacognize® is ideal for gamers looking for natural solutions.”
Outside of gameplay, Bacognize® offers a range of benefits for daily life and overall wellness. With nearly 200 institutions in the United States alone offering athletic scholarships for eSport gamers, increasing numbers of up-and-coming gamers are also students. These students need sharp mental focus to keep up with demands of collegiate coursework and remain competitive in the eSports arena. In a study on Bacognize® conducted on medical students (people with already high cognitive abilities) it was found that after only 6 weeks of Bacognize®, “…[t]he neuropsychological measures for efficiency of attention, freedom from distractibility, and working memory improved significantly.”3
Further, Bacognize® has also shown benefits for mood and emotional wellbeing through antioxidant support, acetycholine mediation, and serotonin modulation. Serotonin is known to help regulate mood naturally, and when serotonin levels are normal, “people feel calmer, happier, more focused, and less anxious.”4,5 “A propensity for mental clarity and calm demeanor are ideal attributes for the eSports community,” explained Jenkins. Further adding, “We are excited for the potential to grow with the gaming community and offer a natural solution to promote cognitive vitality.”
Through clinical studies, Bacognize® has shown positive results in a number of cognitive areas that could be beneficial to the growing eSports market and the challenges it presents like stress, anxiety, mental fatigue, and distractibility. With new research on the horizon and increased interest in traceable, clean label solutions, Bacognize® fills specific needs for gamers with added tangible health benefits. Stay informed on the latest research, new releases, and most relevant information from Verdure Sciences.
BACOGNIZE®: BENEFICIAL BACOPA SUPPORTING IMPROVED FOCUS, MEMORY, AND MOOD FOR GROWING ESPORTS MARKET
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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About Verdure Sciences®: Verdure Sciences® manages ingredient innovation throughout the integration of supply network, production, and research platforms. With an expanding pipeline of proprietary, standardized botanical ingredients supported by pharmacokinetic, pharmacodynamic, and clinical research profiles, we work toward our unified vision to offer safe, effective ingredient solutions. Verdure Sciences® is a registered trademark of Verdure Sciences®, Inc.
About Bacognize®:. Proprietary Bacognize® extract is a natural standardized formula derived from Bacopa monnieri known to promote cognitive function. Backed by thousands of years of traditional use, Bacopa monnieri, has been used in Ayurveda for a multitude of purposes, such as its Nootropic effects promoting cognitive health. To learn more about Bacognize, visit www.vs-corp.com/bacognize
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1 - Goldman Sachs Investment Research, NewZoo survey (2018 Global Esports Market Report) Retrieved Jan. 2020 from https://www.goldmansachs.com/insights/pages/infographics/e-sports/
2 - Himmelstein, D., Liu, Y., & Shapiro, J. L. (2017). An Exploration of Mental Skills Among Competitive League of Legend Players. International Journal of Gaming and Computer-Mediated Simulations (IJGCMS), 9(2), 1-21. doi:10.4018/IJGCMS.2017040101
3 - Kumar et al. Efficacy of standardized extract of Bacopa monnieri (Bacognize®) on cognitive functions of medical students: A six-week, randomized placebo-controlled trial. Evidence-Based Comp Alter Med. 2016 Sep 15. vol 2016 (Art ID 4103423): 8 pgs. doi: 10.1155/2016/4103423
4 - Rupp M. (2017 May 31). Psychedelic drugs and the serotonergic system. In Sapiensoup Blog. Retrieved 2019 Nov from https://sapiensoup.com/serotonin
5 - Hall B et al. Pharmacology of Bacopa monnieri (Bacognize) at 5HT1a and 5HT2a receptors. Am Soc Pharmacol Absts. 2005. 83-85. Poster presented at 2005 Annual Mtg Am Soc Pharmacog, Corvallis,OR.